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Over and over, when approaching new wholesale buyers, new food businesses (and existing!) make easily correctable tactical errors. Here are the top 6 sales pitfalls: As the founder, you’re excited to get a new account. That’s understandable. Saying “yes” to accounts that are outside your region, not aligned with your known target customer, beyond your…
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Drop off, ship or blind deliver? Why do buyers want samples in the first place? And, what do they wish you knew about dropping off samples? Is there a strategy for getting samples to wholesale accounts before they place the first order? Here’s the scenario: You pack up sample with sell sheet and your card…
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Fact: 72.8% of online shopping carts are abandoned Disheartening, right? Here’s the opportunity: what if you could decrease abandoned carts and boost online sales to verified buyers? First things first, celebrate! Idea: When you get your product online, optimizing and setting up the various moving parts is critical. Using back-end systems to incentivize shoppers and…
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In the ever-evolving world of Consumer-Packaged Goods (CPG), staying ahead of the curve is essential. As small brands, you might not have the huge budgets of industry giants, and that’s ok. There are strategies you can adopt so your small brand will have a big impact. Here are 5 key food trends and strategies that…
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What categorizes as wholesale? There’s much confusion here. First, let’s define the terms, then we’ll tackle the question. Wholesale is when you sell your product to another business and they resell it to the end consumer (at a higher price). Ex: You sell your hot sauce to a specialty grocer for $4. They put a…
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From sourcing ingredients to accelerating sales, since the pandemic, the challenges facing small food business owners have become much larger. A specialty confection producer recently told me that if her business doesn’t make money this year, she’s done because she can earn more money working fewer hours back in corporate consulting. The producer is stocked…
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Huh? When we think about hiring, we consider the ideal skills and attributes needed for the position, right? Posting your job opening and hoping the right person will see it isn’t a good strategy. Hiring requires a marketing strategy. Marketing is all about showing shoppers how you can solve their problem better than anyone else,…