Category: Wholesaling

  • Improvement Ahead Sign

    Over and over, when approaching new wholesale buyers, new food businesses (and existing!) make easily correctable tactical errors. Here are the top 6 sales pitfalls: As the founder, you’re excited to get a new account. That’s understandable. Saying “yes” to accounts that are outside your region, not aligned with your known target customer, beyond your…

  • delivering a package

    Drop off, ship or blind deliver? Why do buyers want samples in the first place? And, what do they wish you knew about dropping off samples? Is there a strategy for getting samples to wholesale accounts before they place the first order? Here’s the scenario: You pack up sample with sell sheet and your card…

  • grocery aisle

    What categorizes as wholesale? There’s much confusion here. First, let’s define the terms, then we’ll tackle the question.  Wholesale is when you sell your product to another business and they resell it to the end consumer (at a higher price). Ex: You sell your hot sauce to a specialty grocer for $4. They put a…

  • preparing product for wholesale

    If it’s your goal to sell your product, in large quantities, to retailers and distributors, or if you have dreams of getting your product into the hands of more people, let’s get your product ready for wholesale. We’ve seen too many businesses enter the wholesale journey ill-prepared. Ultimately, that does more harm than good. There’s a…

  • negotiating women

    Wholesalers will ask for a lot (free cases, free fills, etc.) Have you been in negotiations with a new distributor and they’re asking for a 35% margin? Working with a co-packer and they want you to commit to 15,000 cases per run and, based on your data, you know you can’t sell that many units…

  • multi color price tags

    You’re ready to start your packaged food business and now you have a lot of little loose ends to tie up. Let’s talk about profit margins and pricing for profitability. It’s critical to make sure that you price your product for profitability. There are four common mistakes that packaged food business entrepreneurs make when they…