Category: Insights

  • sharing a meal

    Nobody really plans to have deep conversations while trying to eat a messy burger. It just happens. One minute, you’re figuring out how to take a bite without wearing it, and the next thing you know, you’re sharing your life story with whoever’s sitting across the table. That’s the magic of eating together. Shared meals…

  • Are superfoods really that super? Standing in the “health food” aisle of your grocery store, staring at a $15 bag of dried goji berries, it’s hard not to wonder: How did we get here? When did regular food become not good enough? Foods marketed as superfoods have changed consumer buying habits. The superfood craze hit hard…

  • A man cramped in his seat eating an airplane meal.

    Ever wonder why even decent airlines can’t seem to make a good meal? Turns out, it’s not their fault – it’s science. The challenges of preparing decent airplane food are many and complex. You see, When flying six miles above the ground, your body acts weird. The high altitude and cabin pressure mess with your…

  • The Hidden Cost of Cheap Food

    understanding the true cost of the food we eat Ever wonder why a frozen pizza costs less than fresh vegetables? The price tag only tells part of the story. Cheap food seems like a good deal, but it comes with hidden costs that we all end up paying for. This is what is known as…

  • processed foods

    Look, I get it. We’ve all felt that pang of guilt reaching for a frozen pizza after a long day or buying canned soup instead of making it from scratch. As someone who works in the food industry and is a very lazy cook sometimes, let me tell you a secret: processed foods aren’t the…

  • Craft a signature silence. Whether on a website or physical packaging, resist the urge to overexploit.

  • A Gateway for Home-Based Food Entrepreneurs For food lovers in Los Angeles County who’ve dreamed of sharing their creations with a broader audience, the newly launched MEHKO (Microenterprise Home Kitchen Operations) program opens exciting possibilities. In Los Angeles, MEHKO lets home cooks legally prepare and sell meals directly from their kitchens to consumers—a big step…

  • Although launching a food business can be an exciting journey, it does, however, come with some challenges. Here are the top five concerns that food entrepreneurs typically face, along with practical tips to help you address them. Firstly, Navigating Regulatory compliance Concern: One of the biggest challenges for new food business owners is navigating the…

  • If your homemade goodies are flying off the shelves and you’re ready to level up production, congratulations! Scaling up can be exciting—and a little daunting. The biggest challenge? Making sure your recipe works just as well in large batches as it does in small ones. Here’s a straightforward guide to recipe scaling so you can…

  • delivering a package

    Drop off, ship or blind deliver? Why do buyers want samples in the first place? And, what do they wish you knew about dropping off samples? Is there a strategy for getting samples to wholesale accounts before they place the first order? Here’s the scenario: You pack up sample with sell sheet and your card…