Category: Marketing

  • Fact: 72.8% of online shopping carts are abandoned Disheartening, right? Here’s the opportunity: what if you could decrease abandoned carts and boost online sales to verified buyers? First things first, celebrate!  Idea: When you get your product online, optimizing and setting up the various moving parts is critical. Using back-end systems to incentivize shoppers and…

  • Huh? When we think about hiring, we consider the ideal skills and attributes needed for the position, right? Posting your job opening and hoping the right person will see it isn’t a good strategy. Hiring requires a marketing strategy. Marketing is all about showing shoppers how you can solve their problem better than anyone else,…

  • hard to please

    Wholesale buyers are busy. Don’t roll your eyes or get fussy. I know. We’re all busy. Right now, you’re saying, “It’s their job to find new products for their shelves.”  Their job goes way beyond finding new products.  Why it’s important NOT to be high maintenance. Buyers are less likely to work with you. To…

  • Eat the Frog Image

    Eat the Frog

    Mark Twain said, and I paraphrase, “If you need to eat a frog, eat it first thing in the morning, and if you have to eat two, eat the bigger one first.” If you’re working on your business, you’ve got to learn to do this…eat the frog.  Here’s what it means: we all have things…

  • mistakes to avoid

    Think the naming of your business is just a “formality”? It’s not.