Small Brand, Big Impact: Navigating the Landscape of CPG Marketing in 2024

Rice and Beans bags

In the ever-evolving world of Consumer-Packaged Goods (CPG), staying ahead of the curve is essential.

As small brands, you might not have the huge budgets of industry giants, and that’s ok. There are strategies you can adopt so your small brand will have a big impact.

Here are 5 key food trends and strategies that can elevate your emerging brand.

  1. Omni Channel Approach: Meeting Customers Where They Are: To begin with, in a world where consumers research products online and buy elsewhere, it’s crucial to have a seamless Omni channel approach, otherwise, you may lose business to a competitor. Make sure your brand is visible across various platforms and locations. From social media to local markets, meet your customers where they are, ensuring a consistent brand experience regardless of the shopping location.
  2. Driving Value: Focus on Needs, not Wants: Economic squeezes don’t mean people stop spending; on balance, they become more selective. All things considered, your brand needs to communicate its value proposition effectively. Shift the narrative from “I want your product” to “I need your product because it solves X problem.” In short, reinforce your brand as the solution to a specific need, making it an essential part of your customers’ lives.
  3. Shortening the Sales Process: Making Buying Easy: To accelerate sales, make it easy for customers to buy. To illustrate, consider subscription models to keep them engaged continuously. With an economic squeeze, getting customers in the door before they explore other options is vital. Optimize your website for a smooth sales process, ensuring a seamless experience from discovery to purchase.
  4. AI Integration: Stay Ahead of the Curve: Think of AI as the next frontier, much like the early days of the internet. Brands leveraging AI in 2024 have a competitive edge, saving time, money, and resources. Think of AI as your assistant. Consider using it for content creation, system optimization, and data analysis to make informed decisions. Due to its time-saving benefit, AI keeps your business running efficiently, allowing you the time to focus on more important things like developing products for your target audience.
  5. Human Touch in a Digital World: Connecting with Values: This is where you have an advantage over the big guys. In an era of constant bombardment, human touch becomes increasingly valuable. To illustrate, people want to buy from brands that share their values. Connect with your audience through Q/A sessions, live videos, and activities that highlight your personal values. Remember, small brand, big impact. While AI helps scale operations, the human touch creates genuine brand love.

Small brand, big impact: Navigating the CPG Marketing Landscape:

  1. Omni Channel Approach: Be present across various platforms and locations.
  2. Driving Value: Shift the focus from wants to needs, emphasizing your brand’s solutions.
  3. Shorten Sales Cycle: Make it easy for customers to buy and consider subscription models.
  4. AI Integration: Embrace AI to save time, money, and resources.
  5. Human Touch: Connect with customers on a personal level, sharing values and creating brand love.

Small brand, big impact. After all, you play an important role in shaping the future of the food industry. Integrate these strategies and remember that innovation and agility are your greatest assets. 

In summary, by adopting an Omni channel approach, focusing on value, shortening the sales cycle, leveraging AI, and incorporating the human touch, your small brand can stand out and make a significant impact.

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Crafted Kitchen is a shared use commercial kitchen in the Arts District of Los Angeles. We offer flexible kitchen rentals to small food businesses. Rent a kitchen today!

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