Category: Insights

  • price

    Standing Out Without Cutting Your Price The numbers don’t look good this month. Your costs keep climbing while the supermarket down the street sells knockoffs of your products at rock-bottom prices. Your hands grip the edge of your desk as you wonder if it’s time to slash your own prices to stay alive. beyond the…

  • Production Day Reality

    Starting a food business comes with big dreams. But here’s something you won’t often hear: food business success might mean earning $65,000 a year while keeping your sanity intact. It means having enough in the bank to fix that mixer when it breaks and not panicking when a big client pays two weeks late. Finding…

  • investing in relationships

    investing Beyond the Kitchen Counter Making amazing granola, hot sauce, or pickles isn’t enough anymore. The hard truth is that lots of people make great food. How they connect with their customers sets successful small food businesses apart. Think about this: when someone buys your jam at a farmers’ market, are they just buying jam?…

  • food product customer experience

    Ever notice how some foods just feel special? Like that raspberry jam you splurge on at the farmers’ market, even though the grocery store’s half the price. That local maker isn’t just selling jam – they’re crafting a food product experience that makes your morning feel put-together, even when you’re anything but. Let’s talk about…

  • The Hidden Cost of Cheap Food

    understanding the true cost of the food we eat Ever wonder why a frozen pizza costs less than fresh vegetables? The price tag only tells part of the story. Cheap food seems like a good deal, but it comes with hidden costs that we all end up paying for. This is what is known as…

  • MEHKO in Los Angeles County

    A Gateway for Home-Based Food Entrepreneurs For food lovers in Los Angeles County who’ve dreamed of sharing their creations with a broader audience, the newly launched MEHKO (Microenterprise Home Kitchen Operations) program opens exciting possibilities. In Los Angeles, MEHKO lets home cooks legally prepare and sell meals directly from their kitchens to consumers—a big step…

  • a guy rolling pin and making a dough

    Although launching a food business can be an exciting journey, it does, however, come with some challenges. Here are the top five concerns that food entrepreneurs typically face, along with practical tips to help you address them. Firstly, Navigating Regulatory compliance Concern: One of the biggest challenges for new food business owners is navigating the…

  • a woman working on the pile of flour

    If your homemade goodies are flying off the shelves and you’re ready to level up production, congratulations! Scaling up can be exciting—and a little daunting. The biggest challenge? Making sure your recipe works just as well in large batches as it does in small ones. Here’s a straightforward guide to recipe scaling so you can…

  • Question Markets Graphic

    Does this sound familiar? “I have this dream of starting a food business. Of being a foodpreneur. I’ve been thinking about making my granola for people; everyone wants my granola, everybody asks me for it.” Is this a good time to start a food business? It’s spring. New You? The barriers to entry for starting…

  • preparing product for wholesale

    If it’s your goal to sell your product, in large quantities, to retailers and distributors, or if you have dreams of getting your product into the hands of more people, let’s get your product ready for wholesale. We’ve seen too many businesses enter the wholesale journey ill-prepared. Ultimately, that does more harm than good. There’s a…