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  • The Reality of Running a Food Business: What Success Actually Looks Like | Crafted Kitchen
    February 27, 2025

    The Reality of Running a Food Business: What Success Actually Looks Like | Crafted Kitchen

    Starting a food business comes with big dreams. But here’s something you won’t often hear: food business success might mean earning $65,000 a year while keeping your sanity intact. It means having enough in the bank to fix that mixer when it breaks and not panicking when a big client pays two weeks late. Finding…

    Success Stories, Wholesaling, Insights, Marketing, Selling, Business Management
  • Are You Solving Problems or Creating Experiences?
    January 23, 2025

    Are You Solving Problems or Creating Experiences?

    Ever notice how some foods just feel special? Like that raspberry jam you splurge on at the farmers’ market, even though the grocery store’s half the price. That local maker isn’t just selling jam – they’re crafting a food product experience that makes your morning feel put-together, even when you’re anything but. Let’s talk about…

    Wholesaling, Insights, Marketing, Business Management
  • Taking Your Recipe to the Next Level: A Guide to Scaling Up
    October 27, 2024

    Taking Your Recipe to the Next Level: A Guide to Scaling Up

    If your homemade goodies are flying off the shelves and you’re ready to level up production, congratulations! Scaling up can be exciting—and a little daunting. The biggest challenge? Making sure your recipe works just as well in large batches as it does in small ones. Here’s a straightforward guide to recipe scaling so you can…

    Uncategorized, Wholesaling, Insights
  • Margin vs Mark-up: The Importance of Knowing the Difference
    July 2, 2024

    Margin vs Mark-up: The Importance of Knowing the Difference

    What’s the difference between margins and mark-ups? Which do you use, and when? Simply stated if you’re a packaged food/taxable grocery brand, you should use margin, not mark up. Why? Because that’s what stores, and distributors and brokers and wholesale buyers use. You need to be speaking their language, because when a business analyzes their…

    Wholesaling, Selling, Business Management
  • Price your Product for Profitability
    March 26, 2024

    Price your Product for Profitability

    You’re ready to start your packaged food business and now you have a lot of little loose ends to tie up. Let’s talk about profit margins and pricing for profitability. It’s critical to make sure that you price your product for profitability. There are four common mistakes that packaged food business entrepreneurs make when they…

    Wholesaling, Selling, Business Management

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