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  • How Are You Competing on More Than Price?
    March 12, 2025

    How Are You Competing on More Than Price?

    Standing Out Without Cutting Your Price The numbers don’t look good this month. Your costs keep climbing while the supermarket down the street sells knockoffs of your products at rock-bottom prices. Your hands grip the edge of your desk as you wonder if it’s time to slash your own prices to stay alive. beyond the…

    Insights, Selling, Business Management, Honing Your Craft
  • The Reality of Running a Food Business: What Success Actually Looks Like | Crafted Kitchen
    February 27, 2025

    The Reality of Running a Food Business: What Success Actually Looks Like | Crafted Kitchen

    Starting a food business comes with big dreams. But here’s something you won’t often hear: food business success might mean earning $65,000 a year while keeping your sanity intact. It means having enough in the bank to fix that mixer when it breaks and not panicking when a big client pays two weeks late. Finding…

    Success Stories, Wholesaling, Insights, Marketing, Selling, Business Management
  • is it time to turn your side hustle into a success story?
    December 13, 2024

    is it time to turn your side hustle into a success story?

    Is It Time? You’ve been juggling your food business with everything else—work, life, sleep (when you can). It’s exciting, but it’s exhausting. Maybe the orders are piling up, or you’re daydreaming about what your business could become if you had more time. But is now the right moment to go full-time? Follow the Numbers This…

    Success Stories, Selling
  • Semi-homemade: Is Your Product Ready To Go To Market?
    September 30, 2024

    Semi-homemade: Is Your Product Ready To Go To Market?

    If you’re reading this blog, you’re probably making something delicious in your home kitchen. It’s so good, people often tell you that you should start a business. You might be thinking that you really do make great dog treats (as an illustration), and you might be wondering if you should start a food business. Could…

    Selling, Business Management
  • Margin vs Mark-up: The Importance of Knowing the Difference
    July 2, 2024

    Margin vs Mark-up: The Importance of Knowing the Difference

    What’s the difference between margins and mark-ups? Which do you use, and when? Simply stated if you’re a packaged food/taxable grocery brand, you should use margin, not mark up. Why? Because that’s what stores, and distributors and brokers and wholesale buyers use. You need to be speaking their language, because when a business analyzes their…

    Wholesaling, Selling, Business Management
  • Price your Product for Profitability
    March 26, 2024

    Price your Product for Profitability

    You’re ready to start your packaged food business and now you have a lot of little loose ends to tie up. Let’s talk about profit margins and pricing for profitability. It’s critical to make sure that you price your product for profitability. There are four common mistakes that packaged food business entrepreneurs make when they…

    Wholesaling, Selling, Business Management

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