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Huh? When we think about hiring, we consider the ideal skills and attributes needed for the position, right? Posting your job opening and hoping the right person will see it isn’t a good strategy. Hiring requires a marketing strategy. Marketing is all about showing shoppers how you can solve their problem better than anyone else,…
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Pitch slams are hard. It’s hard to get out there and show up. It takes grit. It takes courage. Winning a pitch slam is a skill. And still, do it. Here are some tried and true tips that work, followed by areas where there may be room for improvement, and we’ll end with a few…
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Expo West is a significant opportunity to directly engage with retail buyers. With improved packaging, 4 new SKU’s, an experiential booth and an excited team, is it worth an investment that may be $25,000? Reading up on best practices, you began outreach to retail buyers, brokers, investors, and the media before the show. Your investment…
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Over and over, when approaching new wholesale buyers, new (and existing!) food businesses make easily correctable tactical errors. Here are the top six pitfalls: As the founder, you’re excited to get a new account. That’s understandable. Saying “yes” to accounts that are outside your region, not aligned with your known target customer, beyond your current…
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What’s the best way to measure success? Do you look forward at the distance between where you are and where you want to land (the gap), or do you look backwards, measuring the gains you’ve achieved since you began? When measuring success, if you’re anything like me (or most people), you measure the gap, obsessing…
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Does this sound familiar? “I have this dream of starting a food business. Of being a foodpreneur. I’ve been thinking about making my granola for people; everyone wants my granola, everybody asks me for it.” Is this a good time to start a food business? It’s spring. New You? The barriers to entry for starting…
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Wholesale buyers are busy. Don’t roll your eyes or get fussy. I know. We’re all busy. Right now, you’re saying, “It’s their job to find new products for their shelves.” Their job goes way beyond finding new products. Why it’s important NOT to be high maintenance. Buyers are less likely to work with you. To…
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Here’s a look inside Crafted Kitchen. Beyond the stainless steel and commercial-grade equipment, this is where magic happens. This isn’t just a space for cooking; it’s a nurturing ground for dreams, camaraderie, and shared accomplishments. Imagine a group of culinary enthusiasts coming together, not just chefs and food entrepreneurs, but also product makers, consumer packaged…
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If it’s your goal to sell your product, in large quantities, to retailers and distributors, or if you have dreams of getting your product into the hands of more people, let’s get your product ready for wholesale. We’ve seen too many businesses enter the wholesale journey ill-prepared. Ultimately, that does more harm than good. There’s a…
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Mark Twain said, and I paraphrase, “If you need to eat a frog, eat it first thing in the morning, and if you have to eat two, eat the bigger one first.” If you’re working on your business, you’ve got to learn to do this…eat the frog. Here’s what it means: we all have things…
