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Expo West is a significant opportunity to directly engage with retail buyers. With improved packaging, 4 new SKU’s, an experiential booth and an excited team, is it worth an investment that may be $25,000? Reading up on best practices, you began outreach to retail buyers, brokers, investors, and the media before the show. Your investment…
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If it’s your goal to sell your product, in large quantities, to retailers and distributors, or if you have dreams of getting your product into the hands of more people, let’s get your product ready for wholesale. We’ve seen too many businesses enter the wholesale journey ill-prepared. Ultimately, that does more harm than good. There’s a…
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Mark Twain said, and I paraphrase, “If you need to eat a frog, eat it first thing in the morning, and if you have to eat two, eat the bigger one first.” If you’re working on your business, you’ve got to learn to do this…eat the frog. Here’s what it means: we all have things…
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Imagine you have a shop. If you sell your products only at that shop, that’s called single-channel. But what if you sell in the shop, online, and even at markets? That’s an omni-channel marketing strategy. Omni-Channel is the advanced version of multi-channel. It’s when you sell your product in many places, and it’s all connected.…
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You’re ready to start your packaged food business and now you have a lot of little loose ends to tie up. Let’s talk about profit margins and pricing for profitability. It’s critical to make sure that you price your product for profitability. There are four common mistakes that packaged food business entrepreneurs make when they…
